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Twiplomacy study of social media finds 'all the world's atwitter'

The United Nations and UNICEF are the most popular organizations on Twitter, where U.S. President Donald Trump has overtaken Pope Francis in the most-followed ranking.

The United Nations has 10.5 million Twitter followers. (AN/Brett Jordan/Unsplash)

GENEVA (AN) — The United Nations and its children's agency UNICEF were by far the most popular international organizations among world leaders on Twitter — where U.S. President Donald Trump overtook Pope Francis in the most-followed social media rankings.

Trump had more than 53 million followers on Twitter, more than double the number since he took office on January 20, 2017, global PR firm Burson Cohn & Wolfe, or BCW, said in its annual "Twiplomacy" study on the intersection of diplomacy with social media.

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